BBDO Signals End to Chrysler Relationship, Its Detroit Office - AdAge.
And so it is written.
How you gonna beat a non-relationship like this ...
"Fiat chief Sergio Marchionne is said to favor "jump ball" reviews for assignments over agency-of-record relationships, thereby preventing any agency from having too much power ..."
Through it all, the saddest epilogue is simply that BBDO has been there every step of the way, backing up Chrysler ... back to a time that Chrysler was on the brink in 1979-80 ... and then when they were on the brink again through the 90's travesty of Mercedes Benz take-over (excuse me ... mean to say "partnership of equals" ... but I just seem to choke on that every time) ... and then yet again through the Cerberus three-headed schizoid 2000's ... until finally, it was BBDO providing the financial backbone as they floated Chrysler through bankruptcy proceedings earlier this year ... 10s of millions in arrears ... we may never know how much ...
Completing a 30 year spiral.
And BBDO did some really fine work along the way in spite of some fairly inept clients.
So, today ... Joe Garcia was forced to deliver the final blow to his staff ...
But, noone can say this was a surprise. Chrysler long ago forgot whatever it was that meant loyalty, commitment, and character.
Somehow, crisis either bring out the best or the worst in you.
Think it's pretty clear that BBDO held it's head up ...
Chrysler? on the other hand ... not-so-much.
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UPDATE: 11-9-09 Breaking: BBDO Detroit to Close Doors Jan. 29th - mediabistro.com
A comment posted at mediabistro.com this afternoon:
"No job. And no severance. That's right. NO SEVERANCE. Hiding behind the legal obligations of WARN is the coward's way out. Especially after a quote like, "They have done everything they could to support our clients and their brands..."
The worst car-wreck of all ...
Monday, November 09, 2009
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5 comments:
Yeah, ABSOLUTELY NO SEVERANCE PAY. You have GOT to be kidding me. Thanks a lot, BBDO. Chrysler can sink into oblivion, which is what they deserve. We gave them our sweat and tears, and all our time, and they toss us to the curb. So whatever, Omnicom/BBDO, Chrysler. You'll get what YOU deserve. Nothing.
Has it been officially announced whether this closes the PHD Detroit office, as well?
don't think that has been determined ... yet ... although media business is also in review.
I'm saddened by the seeming lack of interest in this topic.
Three measly comments when 500 or so of our ad brethren and sistern have been so foully used and mistreated?
Where's the passion I used to see in the Detroit ad community?
Where's the rage against the loss of jobs?
Where's the love?
I'm mortified and stupefied.
Thanks,
I think everyone is mortified and stupified, but honestly, this one is not a surprise and it seems like we have been hearing for a couple months that the chances of BBDO Detroit's survival was about 0%. I think in a lot of people's heads, this happened a while ago.
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