Who caught up with Ewanick's latest assessment of Goodby's Chevy work?
Ewanick said he has “seen grade-A work,” from Goodby, Silverstein & Partners, the San Francisco agency that is the creative force behind the “Chevy Runs Deep” campaign that began last fall.
“The problem is, it hasn’t been consistent,” Ewanick said last week in an interview with Automotive News, a sister publication of Crain’s Detroit Business. “We need to find our stride where it’s always at that level.”
But, he said, “To get an A, you have to be consistent. That’s more of C and B work when you can’t find the consistency.”
He said he expects to see more contemporary versions of iconic Chevy campaigns. Modern iterations of Americana-heavy “Like a Rock” from the 1990s and the “American Revolution” campaign of the past decade “could be used at any time,”
Wait just one minute!!! Whaddya mean!? I thought that old Cambell-Ewald stuff was just advertising trash? Goodby was supposed to remake the brand in a whole new and compelling image! ... Right?
Like a Rock.